Richa Nigam evaluates and optimize marketing and pricing strategies. Analyzing market trends and preparing forecasts. Generating new business leads. She also organizes and manage marketing campaigns to raise awareness of and generate demand for products and services. Collaborating with company leadership and product team in the development of brand messaging to strengthen brand and support company goals. Developing and overseeing content strategy (either creating or delegating it)—including social media, newsletters, blogs, webinars, videos, and case studies—and increasing traffic to digital content (views, subscribers, and downloads. Managing hiring, onboarding, training, and development of marketing staff. Concepting and executing integrated marketing campaigns (a combination of content, advertising, email, social media, etc.) between internal departments in the company and/or partnerships with other businesses.