Holding a Master’s Degree in Strategic Marketing from Australia and having begun her career at the world’s fifth-largest accounting firm, Lejla’s professional foundation is built on a strong blend of customer-centric strategy, brand positioning, and marketing expertise. Her journey in Dubai real estate began in 2010 with a British developer specializing in hotel investments, where she quickly advanced to the role of Marketing Manager. Over the years, she has collaborated with leading developers and brokerage firms, successfully managing high-impact international and local project launches. Her track record includes overseeing exclusive off-plan developments and crafting tailored secondary market strategies—collectively resulting in billions of dirhams in sales. Lejla co-founded Uplux Properties with a clear vision: to redefine the standards of luxury, exclusivity, and investment excellence in Dubai’s dynamic property market.