The real estate industry is based on repeat business and referrals. To get both, you need to offer value beyond the initial sale. For example, if a client is moving to a new city, offer to be a resource for information about the area. If they’re looking to renovate their home, put them in touch with reliable contractors. By going the extra mile, you’ll create lifelong clients who are happy to refer you to others. When clients work with you, they come to expect more than just a real estate transaction. You become a partner in their journey—someone they can trust and rely on. When it comes time to sell or buy again, they won’t want to go to anyone else but you.